Breakout 6: The role of communication and evidence-based decision making
September 25th - 16:00
Moderator
Kilonzo, CharlesKonza Technopolis Development Authority, Kenya
Speakers
Carpenter, GemmaUniversity of Strathclyde / Glasgow City Innovation District, United KingdomCommunicating innovation: fostering growth and collaboration in Glasgow City Innovation District
Jõeäär, KristiTallinn Science Park Tehnopol, EstoniaHow to build a meaningful brand out of science park
Turner, JessaTech Parks Arizona, USALeveraging data for impactful messaging: showcasing the value of tech parks
Explore the crucial role of strategic communication and evidence-based decision-making in fostering growth and innovation within science parks and innovation districts. Gain insights into building meaningful brands and the impact of effective communication strategies on innovation ecosystems.