Jõeäär, Kristi

Kristi Jõeäär has approximately 25 years of experience in creating meaningful brands and improving consumers lives through marketing and communications. Kristi has a diverse experience working for large corporations, creative agencies, and medium and small organizations. For nearly 5 years has Kristi worked for Tehnopol, where she is responsible for marketing communications on a strategic level and the execution of bigger marketing activities and projects. She is an active marketing and branding mentor and trainer. In addition, she has been a co-lecturer of Startup Entrepreneurship at Tallinn Technical University (TalTech) and has been managing marketing at the AI and Robotics Centre AIRE (candidate of EDIH), since its first activities.

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Speaking in
IASP 2024
Breakout 6: The role of communication and evidence-based decision making